Glossier's London Pop-Up Just Got An Extended Residence, Thank Goodness


If you're a fan of Glossier (and let's be real, who isn't?!), you'll be fully aware that in Autumn 2019, the brand opened a pop-up store in London's Covent Garden. The store was unsurprisingly an instant success, so it comes as zero surprise that Glossier's London pop-up is staying open all year.

The brand has just announced that following the huge attention and footfall the store, which is based on Floral Street, has experienced, they will now be staying open until the end of 2020. The store was initially only due to stay open for a matter of months; it opened its doors in November 2019 and was originally set to close on 9 February 2020.

Impressively, the shop has had over 100,000 visitors since its inception, making it Glossier's most successful pop-up of all time. It also had the highest average daily sales of any of their pop-ups, ever. Pretty major, huh?

As well as being able to test out all of the brand's beloved products, the pop-up has always been popular due to its unique interiors. Each pop-up Glossier designs takes inspiration from its setting and surroundings, and the London store was designed by the brand's creative in-house team. It was inspired by the world of traditional British social clubs, and featured classic architectural details, including a"Glossier Rooftop" in the back room, which is a full-scale installation that pays homage to the iconic London skyline.

The store is also covered in customised Glossier floral patterns, and is ran by "offline editors" who help in-store.

Emily Weiss, the founder of Glossier, has previously discussed her desire to expand her bricks and mortar spaces worldwide, when she told the Financial Times: "Roughly 50 per cent of our followers are international and so we’re trying to get our products into our followers’ hands as quickly as we can."

You can visit the Glossier pop-up store at 13 Floral Street, Covent Garden during 10am-7pm on Monday's to Saturday's, and between 11am and 6pm on Sunday's. Fingers crossed we never have to say goodbye to this beloved space, and that it could become a permanent London fixture...



source https://www.bustle.com/p/glossiers-london-pop-up-just-got-extended-residence-thank-goodness-21764863

Kommentare

Kommentar veröffentlichen

Beliebte Posts aus diesem Blog

23 Nerdy Sex Toys From The 2010s You Didn't Know You Needed

Bild
As 2010 closes up shop and 2020 gets ready to make its debut, I think many of us can agree the past decade was, for lack of a better word, intense. As much as politics may have thrown us for a loop in the last three years, overall the decade was one of growth, awareness, progressive movements, and, of course, innovation. And among those innovations came the explosion of sex toys in a culture that finally got the memo that human sexuality isn't just something to be discussed, but celebrated too. Whenever something takes off, as sex toy innovation did in the past decade, you can usually expect that niche items are to follow. I mean, there has to be something for everyone after all. And, as a decade that saw Game of Thrones become a cultural phenomenon and the return of Star Wars , it was also a decade that appealed to our inner nerd I write this as someone who got a Star Wars tattoo three years ago. From an entertainment standpoint, dragons and droids reigned supreme in some w...
Mehr anzeigen

The Lit Lover's Guide To Watching 'Dickinson' On AppleTV+

Bild
Dickinson premiered on Apple TV+ at the beginning of this month, but it's already generating a lot of hype, particularly for those of us who never quite got over our Emily Dickinson "phase." For those looking for supplementary material in this new phase of the famed poet, look no further than this lit lover's guide to watching Dickinson , replete with all the books you need to read to stay abreast of what's going on in the charming new series. For some, the idea of Emily Dickinson being a bratty teenager is just too much to bear, but at least one Dickinson scholar says the show's portrayal is true to the poet she knows. Whether or not the show remains true in its depictions of the various players in Dickinson's life varies from character to character John Mulaney captures the utter weirdness of Henry David Thoreau in his cameo, while Matt Lauria's Benjamin Newton is less than historically accurate, for example. If you're currently enjoying D...
Mehr anzeigen

The Best UK High Street Shops For Halloween 2019 Makeup

Bild
Halloween is fast approaching, and if you're off to a party or other event, chances are you've been thinking extensively about your costume choices. And while clothes are of course important, beauty products can take your look to the next level. But where should you shop for it? I've perused the internet to find the best UK high street shops for Halloween makeup, so you don't have to. From Boots to Superdrug, this year certain retailers have come up with their own tutorials to follow, and included a range of products to buy to create each look. There are also so many tutorials on YouTube to get excited about this year, and certain channels are doing it so well, such as Pixiwoos, Nikkie Tutorials, Jamie Genevieve and Glam & Gore. It's worth perusing YouTube to find your perfect Halloween look, making a list of what you will need, then heading on over to one of the high street stores mentioned below. From fake blood to black lipstick, face tattoos to hair chalk...
Mehr anzeigen